Savile Row

After observing, uncovering and investigating the total area, my specific project was focused on a particular area within the larger site, Savile Row. My partner and I were fascinated by the means of production and craftsmanship that took place directly within the businesses on Savile Row, to our surprise. We began to research and interrogate why these specific crafts were still situated in house today and began to ask broader questions of how greed and the concealed craftsmanship has affected the businesses and its reputation to this date. The very exclusive character of Savile Row is known worldwide but little is known about the methods of production. So we set out to uncover and expose the hidden crafts within through our conceptual model. Combining a physical scale model and a film, we ultimately created an animated, semi-interactive experience for users to come and finally see, Savile Row Unmasked.